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LMQ Rides has been deeply involved in the industry for forty years. The company designs, manufactures, and exports a full range of amusement equipment to theme parks, family entertainment centers, shopping malls, and distributors worldwide.
Completed over 500 classic theme park projects in more than 110 countries and regions worldwide , operating through over 30 overseas agencies and 5 overseas branches , maintaining a zero-accident safety record . The company holds multiple international safety certifications.
LMQ Rides Development Milestones
LMQ Rides has steadily grown from a local startup factory into a global integrated amusement industry group, with each stage of development witnessing brand iteration and upgrading as well as the accumulation of strength. The following are key milestones in the group’s development history (with corresponding timeline images):
1986 : The brand officially took root in Zhengzhou, Henan, starting with the core mission of developing and producing local amusement equipment, and embarking on a 40-year journey of craftsmanship.
1990s : Rapidly expand the domestic market, continuously increase production scale and strengthen manufacturing processes. At the same time, formally solidify the quality tradition of on-site test driving and testing by employees, and build a solid safety bottom line for equipment from the source.
Early 2000s : Pioneering international expansion, breaking geographical limitations, taking the lead in exploring overseas markets in Southeast Asia and the Middle East, and taking a key step in the export of domestically produced amusement equipment.
2006–2010 : Completed the internationalization upgrade of the brand, officially iterated from the local name to the LMQ brand, fully adapted to the overseas market positioning, and accelerated the global brand layout.
2010s : Innovatively launched a multi-vertical website refined operation strategy, while comprehensively enriching the product line to cover all categories of amusement equipment, including large, medium and small ones, to meet the diversified procurement needs of different customers around the world.
2015 : The LMQ Rides international exclusive brand was officially established, focusing on the global high-end amusement market and further enhancing the brand’s international and professional influence.
2018–2020 : Establish a comprehensive global brand system for the LMQ Group, integrate multi-platform operations, full-category production, and global service capabilities, and complete the transformation from a single equipment manufacturer to a comprehensive industrial group.
From the 2020s to the present : We have continued to deepen our global market layout, iterated our digital service platform, and gained authoritative recognition from national mainstream media for our brand strength and industry reputation, with our industry influence steadily increasing.
Current Brand Strength :
Today, LMQ Group boasts over 60,000 square meters of modern, intelligent manufacturing facilities, with business operations spanning more than 110 countries worldwide, and has successfully implemented over 500 complete theme park projects. The brand remains committed to craftsmanship and its original mission, steadily progressing towards its goal of becoming a century-old amusement park manufacturing brand.
What is LMQ?
LMQ stands for Love, Magic, and Quality. These three core values define the brand image and guide product development, customer service, and production standards.
The meaning of LMQ
The name LMQ represents our commitment to every ride. “Love” reflects our belief that rides bring joy and emotional connection to families and communities. “Magic” refers to the engineering work that transforms mechanical systems into unforgettable experiences. “Quality” is our uncompromising standard applied to materials, production, safety testing, and after-sales service.
LMQ Vision
Bringing happiness to every corner of the world. Building a brand that will last for a century and create happiness.
LMQ mission
Helping one million customers worldwide achieve financial freedom through reliable, high-return entertainment devices.
LMQ Core Values
The company upholds three core values: integrity in business, conscientious manufacturing, and a sense of responsibility. These principles permeate the company’s relationships with suppliers, quality control, employee training, and long-term cooperation with customers.
Evolution of the LMQ Brand Name
The brand identity has developed alongside the company’s growth, from its Chinese market foundation to its international presence in the amusement equipment industry.
- Zhengzhou Limeiqi (郑州力美奇) – the original Chinese identity of Zhengzhou Limeiqi Amusement Equipment Co., Ltd. (郑州力美奇游乐设备有限公司), established in Zhengzhou, Henan Province, China. The name “力美奇” represents the company’s Chinese heritage and has been used since its early development in the domestic amusement equipment market. With global expansion, the company introduced additional international identities while maintaining the same manufacturing foundation and corporate entity.
- LMQ – an international abbreviation designed for global markets. It is concise, easy to recognize, and represents the company’s values of Love, Magic, and Quality.
- LMQ Group – introduced as the international identity for the company’s amusement ride business, representing its expanding product portfolio and global operations.
- LMQ Rides – the international-facing brand name focused on amusement rides and entertainment solutions, reflecting the company’s development into a multi-category provider for global amusement projects.
Each stage of the evolution reflects the company’s expansion in market reach, product capabilities, and international service capacity while preserving its original manufacturing expertise.
Evolution of the LMQ logo
The LMQ logo was updated once during the company’s international expansion.
The initial logo was practical and localized for the Chinese market. The current logo is modern, stylish, globally recognizable, and highly professional. It conveys strength and reliability to B2B buyers while also reflecting the dynamism of the entertainment industry. Its underlying values—high-quality manufacturing, honest operation, and commitment to the industry—remain consistent.
Browse our website: Four platforms to meet the needs of different buyers
To meet the diverse purchasing needs of global investors, we have established four vertically segmented official websites, covering mega-scale amusement rides, all categories of amusement facilities, family entertainment equipment, and small children’s facilities.
- www.lmqgrouprides.com：LMQ Rides official website
- www.rideschina.com：The website of LMQ Rides for the large amusement rides section of big theme parks and entertainment complexes..
- www.lmqfunrides.com：The website of LMQ Rides for the family amusement rides section, supplying family rides for entertainment centers, shopping malls and community parks.
- www.kidsamusementrides.com：The website of LMQ Rides for the kids amusement rides section, offering small-scale rides specially designed for toddlers in indoor play centers, restaurants and retail venues.
LMQ Rides’ manufacturing strength: What supports LMQ’s global expansion?
LMQ Group’s headquarters and production base are located in Zhengzhou, Henan Province, China. The company has built a smart manufacturing plant covering more than 60,000 square meters, integrating all production processes such as structural steel manufacturing, final assembly, and testing. The plant also has indoor and outdoor showrooms .
The production team members include:
- More than 200 senior technical personnel
- More than 40 professional R&D engineers
- A professional global after-sales service team
The structural components are manufactured using high-grade steel from certified steel mills. Welds undergo visual inspection and non-destructive testing. Steel components are sandblasted and coated with multiple layers of protective coating to ensure their outdoor performance.
Fiberglass products encompass amusement ride cabins, decorative components, and themed parts, employing high-quality gel coatings, resins, and UV-resistant paints.
The mechanical and electrical assemblies utilize motors, gearboxes, bearings, and control components from well-known domestic and international suppliers. The control panel includes an emergency stop device, overload protection device, and fault diagnosis device.
Quality control includes incoming material inspection, dimensional verification during manufacturing, load testing of structural components, functional testing of finished components, and full-speed operation testing before shipment.
Each vehicle comes with a complete set of technical documentation: installation manual, circuit diagrams, maintenance plan, and spare parts list.
University-Enterprise Collaboration: Investing in the Next Generation of Ride Engineering
LMQ Group’s manufacturing excellence is not built on experience alone — it is actively renewed through strategic partnerships with leading Chinese universities and research institutions.
LMQ has established formal university-enterprise cooperation programs with multiple nationally recognized institutions, creating a pipeline of research collaboration, engineering talent, and applied innovation directly connected to the amusement equipment industry.
These collaborations span joint research on structural engineering and material science, graduate internship and recruitment programs that bring fresh technical expertise to the R&D team, and co-development of testing methodologies that keep LMQ’s safety standards ahead of regulatory requirements.
Original News Sources:：Henan Agricultural University / Zhengzhou Business University / Zhengzhou University of Economics and Trade
For LMQ, academic partnerships are an investment in long-term product quality. The engineers who join us through these programs bring laboratory-level rigor to factory-floor problems — and that combination is part of what makes a 40-year safety record possible.
LMQ product line covers the entire range
LMQ Group manufactures a full range of amusement rides covering all major categories:
- The iconic Ferris wheel
- roller coaster
- Double-decker luxury carousel
- Trailer-mounted carnival rides
- Theme Flying Chair
- Trackless sightseeing train
- Water park facilities
- Inflatable amusement facilities
This product line enables the company to serve buyers of single rides, developers of entire theme parks, and all customers in between.
Product safety: Zero safety incidents in forty years
Safety has always been LMQ’s most important production principle. Although safety incidents occasionally occur in the global amusement industry, LMQ has a 40-year record of zero safety incidents.
100% of critical welds undergo comprehensive non-destructive testing (NDT), including ultrasonic testing (UT) and magnetic particle testing (MT), to completely eliminate internal material defects and hidden structural risks.
All amusement rides hold full international certifications and comply with ASTM, EU EN, ISO, and GB national safety standards. Each batch of products undergoes independent third-party inspection to ensure that all finished products meet the most stringent global safety standards.
Multi-layer security testing
- Structural integrity testing – testing load-bearing components beyond their maximum operating load.
- Run tests – run a long, continuous loop to simulate real-world usage.
- Extreme condition testing – assess power fluctuations, emergency stops, maximum loads, and component failure scenarios.
- Safety device verification – restraint locks, brakes, limit switches, and redundant control circuits are all tested individually.
Before any amusement ride leaves the factory, all employees will board the equipment together for a test ride. This is to further verify the ride comfort, smooth operation, operational stability, and safety response capabilities.
These employee trials allowed the team to assess details that cannot be fully evaluated by data alone, such as passenger feel, seat comfort, operating pacing, seatbelt fit, and overall operating experience.
LMQ Rides Featured by Multiple Authoritative Media Outlets
National Media Coverage
LMQ Group has been featured in numerous reports by Chinese state media outlets. Reporters visited the factory, interviewed company leaders, and documented the production process. The reports focused on the company’s 40-year contributions to the industry, its safety testing measures, its international expansion, and its role in local employment and economic development.
Industry Association Recognition
LMQ Rides holds a leading position in the amusement and leisure equipment industry and has earned recognition from industry associations such as IAAPA and CAAPA.
As a long-standing member of the industry community, LMQ actively participates in association-led standard-setting, safety advocacy, and international trade facilitation initiatives. This engagement ensures that LMQ remains aligned with — and often ahead of — evolving industry benchmarks.
Featured on Credit China: A Mark of Business Integrity
LMQ Group’s leadership was invited to appear on Credit China , a nationally broadcast program produced under the auspices of China’s National Development and Reform Commission, dedicated to profiling enterprises with exemplary records of business integrity and social responsibility.
Related report ：from the “Credit China” section
The feature highlighted LMQ’s four decades of transparent business practices, its zero-accident safety record, and its charitable work in international markets. Being featured on Credit China is not a paid placement — it is an editorial recognition reserved for companies that have demonstrated consistent, verifiable integrity across their operations.
For international buyers evaluating Chinese manufacturers, this credential provides an independent, government-linked verification of LMQ’s business conduct.
LMQ Transnational Charity: The Ferris Wheel That Brought Back a Childhood
LMQ’s brand mission of “bringing happiness to the world” is always put into practice, rather than just empty slogans.
An overseas client from a war-torn region contacted us seeking repairs for an old Ferris wheel in their area. The machine was severely damaged due to prolonged conflict. After a comprehensive survey and evaluation by the technical team, the total cost of the repair far exceeded the cost of replacing the equipment with brand new ones. The client frankly stated that the local economy was weak, making it impossible to purchase new equipment. This old Ferris wheel held all the childhood joys of the local children.
Deeply moved by the children’s pure desire for joy, LMQ’s management decided to donate a brand-new, complete Ferris wheel to the local area free of charge.
This transnational charity project garnered widespread attention from authoritative media, and stands as one of the clearest expressions of what LMQ’s vision truly means.
Original News Sources: Tencent News
Related Projects：Afghanistan Ferris Wheel Donation Project
LMQ on the Global Stage: Trade Show ParticipationRelated Projects
For LMQ, international trade fairs are not simply marketing events — they are a direct channel for understanding the evolving needs of global buyers, showcasing new product developments, and reinforcing long-term relationships with agents and partners across every market we serve.
LMQ Group has participated in major international amusement industry exhibitions, bringing its full product range and technical team to engage with buyers, investors, and operators from around the world.
Trade Shows Attended by LMQ Rides：IAAPA Expo / CAE / RAAPA Expo / AEI Expo / TAAPE Expo
Each exhibition appearance reflects years of manufacturing investment: the products on display are the same products delivered to clients across 110 countries — built to the same specifications, tested to the same standards, supported by the same after-sales infrastructure.
Hundreds of global projects testify to LMQ’s strength
LMQ Group’s attractions are located in more than 110 countries and regions, including amusement parks, family entertainment centers, shopping centers and tourist attractions .
The company has been established:
- More than 30 overseas agents
- 5 overseas branches
- More than 500 theme park projects have been completed.
LMQ global project portfolio spans multiple regions, including South America, Southeast Asia, the Middle East, and Africa.
Why do clients choose LMQ Rides?
With 40 years of manufacturing experience, we have solved a wide variety of engineering and field problems in hundreds of projects.
The smart factory covers an area of over 60,000 square meters. It has in-house production capabilities from steel structure manufacturing to final testing, and is supported by more than 200 technical personnel and more than 40 R&D engineers.
Product safety has been verified. Comprehensive technical safety testing has been conducted, and all equipment has been personally inspected by employees.
Comprehensive international security certifications. The company meets global security standards and provides the necessary certification documents for export and local compliance.
Pricing is transparent. Detailed quotes clearly show what is included and excluded. There are absolutely no hidden fees or compromised quality to meet price targets.
LMQ Group provide comprehensive after-sales support, including installation guidance, operator training, maintenance plans, spare parts, and remote technical support.
Four specialized websites. Meeting the diverse purchasing needs of global investors , buyers can quickly find relevant products without having to sift through lengthy catalogs.
Comprehensive free customization service. Amusement facilities can be adjusted according to the site theme, space limitations, and specific technical requirements.
With a proven track record worldwide, the company operates in over 110 countries, has more than 30 agents and 5 overseas branches, and has completed over 500 projects, all of which have been verified by third parties.
Contact LMQ Rides to launch your successful project.
Public Company References
For more information about LMQ Rides and its industry presence, please visit the following public profiles:
- Wikidata Profile
- Roller Coaster Database (RCDB)
- Coasterpedia Manufacturer Profile
- IAAPA Marketplace Profile
- GTI Supplier Profile
- Roller Coaster Wiki Manufacturer Profile
- Ensun LMQ Rides Profile
- IEA Exhibitor Profile
